Radiant ShineLine String Light Packaging

Packaging design and art direction for a rechargeable string light. This project began with two primary goals: convey a sense of product quality with the package structure and graphics, and create packaging artwork that allows placement in several different retail markets.

PACKAGING DESIGN

The package structure is a paperboard box featuring an opening front cover with a magnetic closure for a high-end feel. Cutouts were added to the panel behind the cover to show the actual product and highlight key features such as the fiber optic material and included reusable twist ties used to hang the string light. Graphics lean heavily on aspirational lifestyle images with the product shown as hero, emphasizing how it lights up as a continuous fiber optic string.

Package graphics include two primary display panels (i.e. two “fronts”) to successfully place this product in a variety of different specialty retail categories. The lifestyle images on each of the “fronts” allow this single package design to be merchandised in outdoor recreation, home & garden, or cycling.

PHOTOGRAPHY

There were multiple on-location twilight photo shoots working with an in-house photographer and creative director to capture the lifestyle images for packaging. These involved location scouting, preliminary test shoots, wrangling models and props, and other extensive pre-and post-production work.